The next time you sit down to rock out a smart, sizzling and strategic fashion PR plan, drink a martini kidding — but seriously how great is that photo! They are typically broad, abstract and potentially difficult to quantify. Objectives Think of objectives like those desired achievements that will assist with meeting the determined goals. They are statements of intent that explain what needs to happen, what needs to be achieved, or where the brand needs to be in order for goals to be met.
But it becomes bad when it is used poorly. Often times at least in the circles I travelI Objectives strategies and tactics strategy when people really mean tactics, or something else.
Knowing the differences will not only make you a better business communicator, but it will also help you approach your work differently. The order of these is intentional, because one flows to the other; macro to micro; big picture to finite point. This is the big idea.
The goal is to get… to the goal.
So, for UPS, it could be drive top line revenue, or reduce costs or it could be drive profit. Pick one for now.
I like to think of objectives as sub-goals, or mini-goals. They, too, drive to a point, but you could have multiple objectives that ladder up to one goal.
If a goal is a business platform, the objectives are the pillars. Some objectives here could be maximize time delivering packages, deliver more packages per stop, maximize truck load, optimize truck load, minimize lost time, and minimize dwell time Strategy: This is the plan.
This is what you are going to do, almost at a conceptual level, to address and execute against your objectives. You can and should plan out and think ahead as much as possible to reduce or eliminate variability. You should have checkpoints and results in mind. The strategy is a compass, where as… Tactic: Both a strategy and tactics will get you somewhere.
A compass shows you directionality, both where to go and where not to go. A map is a fairly specific set of instructions. In fact, with a good goal, objectives, and strategy, it almost frees the tactician into creating more things to do to ladder up to the strategy.
Some tactics for the strategy above could be use side streets parallel to major roads between 7: You can see how the goal flows into the objective, and into the strategy, and into the map. From the other perspective, you can also see how the list of tactics, together, achieve something a strategyand that the strategy, when executed well, will achieve an objective; and so on.
It is not a strategy unto itself.
This trap also occurs when upper level management look for mid-level management to write a strategy for an initiative or idea or team.When writing a public relations plan, I follow a simple formula, abbreviated GOST - which stands for "Goals, Objectives, Strategies and Tactics.
Each element in GOST stands for something and each is essential to the success of the plan. Do you need help getting started with your social media marketing strategy?
Do you know what to include? Goals and objectives guide your social media strategy to .
The differences between goals, objectives, strategy, and tactics Alan Belniak December 3, business 6 Comments I was sitting in a . Tactics prevention The IOM Model: A Tool for Prevention Planning and Implementation Introduction In recent years, prevention planners and policy makers have focused increasingly.
Preface. This sixth edition of Public Relations: Strategies and Tactics takes students into the new century with fresh insights and abundant examples to prepare them for the practice of public relations in a decade full of change and opportunity. Strategic Planning for Public Relations.
Updated Summer as a supplement to Professor Ron Smith's textbooks, Strategic Planning for Public Relations and Becoming a Public Relations Writer (Routledge/Taylor and Francis).
Here is an overview of the four-phase, nine-step planning process presented in the textbook Strategic Planning for Public Relations.