Leave a comment The Macro and Micro environment — Coca-Cola This week we have discusses the macro and micro factors which influence Coca-Cola, and have done research into them. We allocated each group member a different element to research. First of all we looked at the macro environment. They are trying to get a years trail to see if they can gain enough revenue on the products to help put back into the government to use for education.
Microenvironment Microenvironment What is the microenvironment? This lesson covers the microenvironment in greater detail. It considers the interface between a business and its microenvironment. Distributors Distributors are the intermediaries between the manufacturer and the consumer.
Distributors are marketing companies too, and participate in the marketing process. Distributors are important channels since large manufacturing brands do not wish to distribute all the way to the final consumer.
For example Coca-Cola cannot have a direct supplier relationship with every consumer although it does have a strong brand relationship with consumers. Intermediaries perform this important distribution role.
Coca cola microenvironment are a number of different levels of distribution. A window manufacturer might sell directly to the homeowner whereby there are no intermediaries. Often intermediaries would be a wholesaler, a retailer, or an agent.
Each of these are covered in more detail in the lesson on place and the marketing mix. Employees Employees are those people that are employed to work for an organisation.
Employees are an important because they drive value through customer satisfaction and embody the marketing concept. They are the vital interface between a brand and its customers.
People buy from people and your employers build close customer relationships. Employees would need to be recruited and trained, motivated and developed, all of which would support the functions and philosophy of marketing. So as we said in our earlier lesson, examples of the influencers would include your company itself, your suppliers, any marketing or advertising agencies with whom you have a close working relationship, the segments and markets which you target and your competition.
Stakeholders are the publics with whom you interact for example your neighbours, and other interested parties. The key to the microenvironment is that it is relatively controllable and we have some influence over how things happen, whereas with the macroenvironment we have far less influence.
More specifically we are going to consider our customers, our stakeholders, our suppliers, our distributors, and our employees, all of whom make up our microenvironment.
Customers Customers are vital to our business because without paying customers we have no business. When we define marketing we often talk about customer needs, how we identify needs, satisfy them and anticipate them into the future.
Today when tend to focus less on products and services and more on customer i. So know your customers well. Stakeholders Stakeholders are those members of the microenvironment that have a direct influence on your business although they are not generally paying customers. Employees see below are stakeholders in your business.
The government or governments of countries in which you trade are all stakeholders. Competitors Competitors influence your actions. If a competitor launches a new product for example, you will review your own marketing plan. Competitors, whom are part of your microenvironment and compete for your customers, might try to take your best employees and might distribute through the same channels as your company.
On some occasions you might collaborate with a competitor. There are examples of alliances and joint ventures in the car industry such as those between Toyota, Peugeot and Citroen in Europe. Suppliers Suppliers are those companies that supply your business with goods and services to which you add value through transformation.
From a manufacturing point of view suppliers would supply raw materials and components which are transformed into finished goods. From a retail perspective suppliers would deliver produce which is broken down from bulk, packaged and merchandised in stores to attract customers and consumers.
Today suppliers are a vital part of the supply chain, which sees valued-added at all stages from conception to consumption and post-purchase evaluation. Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.
View all posts by Tim Friesner Posted on.Microenvironment What is the microenvironment? This lesson covers the microenvironment in greater detail. It considers the interface between a business and its microenvironment. For example Coca-Cola cannot have a direct supplier relationship with every consumer (although it does have a strong brand relationship with .
Oct 12, · The Macro and Micro environment – Coca-Cola. This week we have discusses the macro and micro factors which influence Coca-Cola, and have done research into them.
Coca-Cola: International Marketing Strategy Shift.
chapter 1. MARKETING: CONNECTING WITH CUSTOMERS. chapter OVERVIEW. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. A business is a complex organisation which need continuous analysis and advancement so as to survive in a competitive attheheels.comrs can use various tools to guide them in their attheheels.comis can be internallyor externally or both. Oct 12, · The Macro and Micro environment – Coca-Cola. This week we have discusses the macro and micro factors which influence Coca-Cola, and have done research into them.
A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. Micro Factors Affecting Coca Cola.
Coca Cola as a company have had a very long and rich history. The drink was created in by a pharmacist and was sold inside the pharmacy for just 5 cents a glass. The book keeper named the drink Coca Cola and wrote it in his hand writing style and till this day it is still written the same.
Published: Mon, 5 Dec Introduction. The report discusses the application of strategic process and stages such as strategic analysis; strategic formulation, and strategic implementation in the food processing industry. Coca Cola Microenvironment Coca Cola’s environment has been changing over time and there was increased competition from other beverage companies and local brands around the world With the ever-changing world, people were no longer satisfied with the norm and required new drinks that satisfied their needs.