Avon marketing channel

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Avon marketing channel

Direct Selling, Limited Retailers, and Online. Of these, direct selling was its primary channel while the other two were secondary channels of distribution.

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The Distribution Model The representatives were independent contractors and not employees of Avon. They were given 20 brochures, sample products, sales books, order forms, etc.

Retail In the early s, retail outlets were gaining a strong hold on the market.

Avon marketing channel

However, for Avon, selling its products through retail stores was difficult as it knew the move could alienate its sales representatives. In order to enter into department and specialty stores, Avon entered into a joint venture with Liz Claiborne designer and created fragrances and cosmetics line and made these products available in 2, stores.

Online InAvon became the first cosmetic company to sell its products directly online.

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There was a dedicated Avon representative website which also informed consumers about new products in the industry. Though it was started inthe electronic commerce strategy was not taken very seriously till Jung tried to position some products as premium cosmetics, but that plan did not work out, as the premium products were hard to sell through direct marketers.

Similarly, restructuring efforts under her direction also prove unsuccessful. Principles Developed by David H. Various Communities of Avon.Find The Centre for Employment & Learning near you! What's happening Check the CEL calendar for programs and events.

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Marketing Channels Issues MARKETING DISTRIBUTION & CHANNELS ISSUES WHY MARKETING CHANNELS? Bridging the gap between the producers and the consumers intermediaries (individuals a& firms) Bring the right products to the right consumers at the Tupperware/Avon .

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